Fontsmith | FS Maja Dearest 4×OTF £100

  • 08.07.2016, 00:48,
  • Other
Fontsmith | FS Maja Dearest 4×OTF £100

Fontsmith received a brief to amplify a font that would fabricate ingredient of the telecast personality for the UK’s first digital Freeview ditch – E4. It needed to industry seamlessly in motif and put, both in put out and on-process, and please the eye of the aim audience, 18-34-year-olds. So, boyish, today's and informal.

No stew. Except for one point: the timing. As he worked on FS Maja, Jason Smith was occupied by another confining by deadline: the descent of his third girl. The intimidate was mounting, but rather than let it get to him, Jason embraced the call into and made switch on of the tenseness, fashioning a exuberant, asti spumante, diverting quintessence with a personality made for worthy headlines.

FS Maja’s sissy, rounded shapes and assured, articulate lines encompass lots of big shot features that give to its stormy, fun-loving personality, including: a very extensive x-height; a temporary, rounded serif to allow for confining spacing and cause surface to torso text; a weak convexity, or protrude, in the soothe terminals; a calligraphic fluidity in the access to the down-soothe of most lowercase letters; unobstructed, liberal curves, especially in the “B”, “P” and “R”; and a “w” made of two “u”s.

Fontsmith | FS Maja Dearest 4×OTF £100
Fontsmith | FS Maja Dearest 4×OTF £100
Fontsmith | FS Maja Dearest 4×OTF £100

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